Selecting The Best Type Of Company Name Or Product Name: Are Descriptive Names Superior?

By Marcia Yudkin

In her book Roadmap to Revenue, Kristin Zhivago argues against arbitrary or unusual names for products and companies, claiming that sales will always go up with a name that simply describes what is being sold.

“Just the other day I was trying to remember the name of a stock photo website I had used only once,” she writes. “It wasn’t an easy name to remember (such as StockPhoto.com). I tried to find it via Google. It was, as it turns out, ‘Veer.’ It wasn’t in the top 25 search results, and the name was so odd that it would have been easy to click on any other odd name, hoping it was the site I was looking for. StockPhoto.com has an advantage over Veer, right out of the gate. If you have a name like Veer, come up with a new name that is memorable and descriptive.”

I found Zhivago’s example surprising, since the following companies compete against one another with minuscule differences in their names:

StockPhoto.com

iStockPhoto.com

BigStockPhoto.com

[youtube]http://www.youtube.com/watch?v=tQ4unnMgiSQ[/youtube]

eStockPhoto.com

AStockPhotos.com

OStockPhoto.com

MyStockPhoto.com

Looking at that list, are you certain you would remember correctly which of these you’d previously visited? I would definitely not be sure about that. Now how about these competitors:

Getty Images

Shutterstock

Fotalia

PictureQuest

Mira (“look” in Spanish)

Outside of the realm of stock photos, examples of descriptive names include Quick Oil Change, Shampoo Etcetera, Animal Crackers, Green Home Accessories and Bargain Domains.

Descriptive names do have advantages, but distinctiveness in the eyes and minds of customers is not one of them. The more flatly descriptive a name is, without an unexpected or creative element in it, the more easily it is confused with names of competitors.

Descriptive names are more likely to receive fortuitous search engine traffic, because they include syllables or words potential customers type when searching for a vendor. Normally they’re also easy to pronounce and spell. And with a descriptive name, those who haven’t transacted business with the company before can easily guess what line of work they are in.

On the minus side, descriptive names often cannot be trademarked. They have little cachet. Because the names are dull, they don’t lend themselves to imaginative branding or design. Their descriptiveness can inhibit growth beyond the specifics in the name. And as mentioned, confusion with similarly descriptively named entities is common.

Need some hard evidence that descriptive names don’t necessarily improve popularity? According to Alexa.com, which quantifies and compares traffic to web sites, Veer.com ranks 9,083 in popularity worldwide, while Stockphoto.com has a much lower popularity rank of 235,934. Veer sports a registered trademark, while StockPhoto does not.

So in what circumstances would I recommend descriptive names? First, when you have evidence that business has suffered because of an overly creative name. Second, when you’re a startup and need all the search engine optimization advantages you can muster. And third, when you’re hoping to horn in on a similarly named company’s success, knowing that customers easily confuse descriptive names. (Whether such horning in is an ethical strategy I’ll leave to you to decide!)

About the Author: Marcia Yudkin is Head Stork of Named At Last, which brainstorms catchy tag lines, company names and product names according to the client’s criteria. Download a free copy of “19 Steps to the Perfect Company Name, Product Name or Tag Line”:

namedatlast.com/19steps.htm

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The Benefits Of Professional Auto Repair

byAlma Abell

One of the biggest purchases that most people will make in their lifetime is a new car and making sure that car stays properly maintained should be a top priority. At one time or another, every car owner will have to deal with getting repairs to their vehicle. Many car owners think that they can save money by repairing their own vehicle, which is not the case at all. The only way to make sure that your car gets the service that it needs is by letting a professional mechanic repair it for you. Here are a few of the benefits of letting a professional handle your Car Repair in Louisville, KY.

Experience is a Factor

[youtube]http://www.youtube.com/watch?v=LQQhkflmWhg[/youtube]

One of the biggest benefits of letting a professional mechanic handle your car repair is that they have the experience needed to get the job done right. Trying to do your own auto repair without the proper experience, can lead to even more damage. Instead of putting yourself in the position of having a higher repair bill, you need to take your car to a professional as soon as you notice that you have a problem with it.

Tools for the Job

Another benefit of having a professional handle all of your car repairs is that they have the right tools to get the job done. Most of the specialty tools that is needed to fix newer model cars are not available to just anyone. Without the right tool for the job you run the risk of causing more damage than you started with. If you go out and try to buy the right tools for the job, then you will be paying far more than you would to have a professional repair it for you.

Warranties are Important

For many people, the decision to use a professional for their car repairs comes down to the warranty that they offer on their work. Most mechanics will offer an extensive warranty that they do because they want the customer to be satisfied with the work. Without a warranty you are leaving yourself at risk of having to get the same repairs done time and time again. The first thing that you need to ask the mechanic you are using is what type of warranty they offer. The more you know about the shop you are using, the better equipped you will be to make the right decision.

If you find yourself in need of Car Repair Louisville, KY, then be sure to contact the team at Medley’s Auto and Truck Service, Inc.

At least nineteen dead after suicide bomb blast in Pakistan

Thursday, November 19, 2009

A suicide bomber has killed at least 19 people around a courthouse in the city of Peshawar, Pakistan.

Witnesses said that the powerful explosion occurred during rush hour. Several security personnel and lawyers are among the victims, and doctors reported that some of those injured are in a critical condition.

“One policemen [sic] has been martyred and four injured in the attack,” said a senior police official, Mohammad Karim Khan.

Senior police officer Sahibzada Anis, speaking to reporters, said that the suicide bomber was on foot and detonated the device when security guards stopped him for a search at the main entrance. The blast damaged several cars parked nearby. “The attacker was on foot and blew himself when guards tried to search him at the gates of the court,” he said.

Thursday’s suicide attack in Peshawar took place hours after missiles fired by a suspected American drone killed at least four suspected militants and wounded five others in the North Waziristan region, on the Afghan border. The area is a known stronghold of Afghan and al-Qaeda militants.

Taliban insurgents have intensified attacks in the country — particularly in and around Peshawar — after the Pakistani army launched an offensive against militant bases in South Waziristan. Officials said that since early last month more than 300 people have died in bombings and militant raids on government, civilian, and Western targets in the country.

[edit]

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Refurbished cafeteria opens in Romanian parliament

Wednesday, May 4, 2005

A new, refurbished cafeteria at the Romanian Palace of the Parliament in Bucharest has opened for the use of parliamentarians. The new cafeteria, which has mahogany furniture and leather draped armchairs, was officially opened yesterday, and is situated at the entrance to the Senate headquarters in the Palace of the Parliament.

Members of Parliament said they were not satisfied with the former cafeteria in the Palace, saying that it didn’t have proper tables and chairs to sit on. Many parliamentarians expressed their satisfaction at the opening of the refurbished dining venue, saying that they can now drink a cup of coffee “in a civilised manner” before sessions.

Bucharest’s Palace of the Parliament (Palatul Parlamentului in Romanian) is the largest building in Europe and the third largest building in the world, with an area of approximately 350,000 m². It contains both houses of the Romanian Parliament (the Chamber of Deputies and the Senate), as well as the National Museum of Contemporary Art (MNAC). It is also frequently used as a function centre.

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Advantages Offered By A North Carolina Credit Union}

Advantages Offered by a North Carolina Credit Union

by

Sia BenetWhenever you think about a financial institution that could help you with a loan situation, the first thought that comes to mind is that you will probably need to go to your local bank and ask them about your credit score. Well, the good news is that relying on a bank is not your only option, seeing as a proper North Carolina credit union can offer you similar, yet better financial solutions. When you opt for the assistance of a North Carolina state credit union, you have the chance to benefit from a variety of advantages.It all starts with the fact that even though your credit score might not be as great as you thought it was, the North Carolina credit union consultant will be able to find a solution that will allow you to get the loan you need for your new house or car. Of course, there are many other financial situations in which you could use the help of a proper North Carolina state credit union. Whatever a bank can do, so can a credit union.An important advantage that you will be able to benefit from if you were to talk to a North Carolina credit union consultant is the fact that the moment you walk through the door, you will be greeted with a smile. Even if you have never been there before and they do not know you, you will be treated like a valuable client. Interesting enough, if you manage to become the member of a North Carolina state credit union, you will actually be part owner.The best part about it all is that the consultants do not work on commission which means that the level of service that they provide will always be the best. They will not try to make you opt for the loan that comes with the highest rate of interest. On the contrary, when it comes to paying back the loan that you need for your future project, you will not have to worry about not being able to pay it back. Another great advantage associated with such a financial institution is that they do not have the same exact rules and policies as banks. The consultants that you meet will always want to make sure that they tell you everything you need to know about your current situation and will offer you proper advice on how to improve your credit score if need be. This way, when you go back there in a few months’ time, they are able to help you get your loan approved. They can make sure that all of your financial issues can be solved.Whenever you think about a financial institution that could help you with a loan situation, the first thought that comes to mind is that you will probably need to go to your local bank and ask them about your credit score. Well, the good news is that relying on a bank is not your only option, seeing as a proper North Carolina credit union can offer you similar, yet better financial solutions. When you opt for the assistance of a North Carolina state credit union, you have the chance to benefit from a variety of advantages.It all starts with the fact that even though your credit score might not be as great as you thought it was, the North Carolina credit union consultant will be able to find a solution that will allow you to get the loan you need for your new house or car. Of course, there are many other financial situations in which you could use the help of a proper North Carolina state credit union. Whatever a bank can do, so can a credit union.An important advantage that you will be able to benefit from if you were to talk to a North Carolina credit union consultant is the fact that the moment you walk through the door, you will be greeted with a smile. Even if you have never been there before and they do not know you, you will be treated like a valuable client. Interesting enough, if you manage to become the member of a North Carolina state credit union, you will actually be part owner.The best part about it all is that the consultants do not work on commission which means that the level of service that they provide will always be the best. They will not try to make you opt for the loan that comes with the highest rate of interest. On the contrary, when it comes to paying back the loan that you need for your future project, you will not have to worry about not being able to pay it back. Another great advantage associated with such a financial institution is that they do not have the same exact rules and policies as banks. The consultants that you meet will always want to make sure that they tell you everything you need to know about your current situation and will offer you proper advice on how to improve your credit score if need be. This way, when you go back there in a few months’ time, they are able to help you get your loan approved. They can make sure that all of your financial issues can be solved.

Would you like to know if there are any other interesting advantages that you could benefit from if you were to become a member of a

[youtube]http://www.youtube.com/watch?v=tMCM9mLqgWQ[/youtube]

North Carolina credit union

? If the answer is yes, you should know that all the information you need regarding the best

North Carolina state credit union

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Honolulu man dies after fall into sewage-contaminated harbor

Saturday, April 8, 2006

A Honolulu man who fell into the sewage-contaminated Ala Wai Yacht Harbor died Thursday night of a massive bacterial infection that caused the loss of one of his legs, septic shock, and ultimately organ failure.

Oliver Johnson, 34, a Honolulu mortgage broker, died between 9:15 and 9:30 p.m. HST Thursday (0715-0730 UTC Friday) when his family removed him from life support. On Friday, March 31, Johnson had apparently fallen into the waters of the Ala Wai Yacht Harbor, located at the mouth of the Ala Wai Canal on the western side of Waikiki.

At the time, the canal and surrounding beaches were contaminated by over 48 million gallons of untreated sewage. The extent to which the sewage spill contributed to Johnson’s symptoms remains unclear.

Johnson earlier reported that he had fallen accidentally into the harbor, then later indicated that he had been involved in a fight on board a boat and had been pushed or thrown into the harbor waters. A security guard at Johnson’s apartment reported that he was bloodied and soaking wet, and that he stumbled into the lobby and collapsed. Paramedics took Johnson to Straub Hospital where he was treated and released.

Johnson reported steadily worsening leg pain that weekend and was admitted to Queen’s Hospital on Sunday with breathing difficulties. Doctors that night amputated his left leg above the knee to try to halt the spread of the infection, and Johnson was placed in a medically induced coma.

Initially suspecting that Johnson had contracted streptococcus-caused necrotizing fasciitis, doctors later found that Johnson had contracted three different bacteria, two of which, vibrio vulnificus and aeromonas hydrophila, have flesh-eating properties. Despite the amputation, Johnson’s condition steadily worsened to the point where doctors said that his other leg and left arm would also have needed to be amputated to save his life.

An autopsy performed by the Honolulu medical examiner’s office reported that Johnson had suffered from massive organ failure caused by septic shock. The medical examiner noted that Johnson had a vulnificus infection on his foot and suffered from chronic alcoholic liver disease which may have contributed to the infection’s taking hold.

The Honolulu Police Department has opened a third-degree assault case; with Johnson’s death, homicide detectives are also investigating. State health officials are also investigating Johnson’s illness.

Johnson’s family has retained an attorney to investigate the causes surrounding his illness and death. It is not clear yet whether any legal action will be taken.

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Navy helping New Orleans pets

Saturday, September 17, 2005

The Spanish word “tortuga” means “turtle.” But in the wake of the New Orleans disaster, the USS Tortuga is helping other animals.

For nearly two weeks now, sailors from Tortuga’s repair division have devoted much of their time during this disaster relief operation to ensure the health and comfort of displaced pets.

September 4th, just after the ship moored to a pier at Naval Support Activity (NSA) New Orleans, HT1(SW) Mark Hanley and DC1(SW) Antony Graves gathered materials from the repair shop on board to construct a kennel along the levee. The facility they made soon became a popular shelter for the homeless animals of the storm.

Tortuga’s search and rescue team brought aboard more than 170 displaced citizens during this past week, providing them with food, water, medical aid and a place to sleep.

Tortuga’s makeshift kennel, named ‘Camp Milo & Otis,’ has housed as many as 90 dogs, eight cats, one rabbit, one guinea pig, a pair of parakeets and a flightless pigeon during the past week of operation.

Currently, there are 14 dogs that remain in Tortuga’s care, as many of the other pets have been taken to animal shelters in the area for extra medical attention, or been claimed by their owners upon arrival to Tortuga. The pets that Tortuga has registered have all been in the hands of professional veterinarians assigned to provide expert medical attention to the members of Camp Milo & Otis.

Dr. Kelly Crowdis and Dr. Latina Gambles, both from Tuskegee University and Christian Veterinary Missions, have treated many of the pets for infection, dehydration, malnourishment and broken bones at the Camp during the past week.

“The animals were bathed and assessed before physical interaction with the sailors,” said Dr. Crowdis. “They’ve been given immunizations, antibiotics and medications based on their medical needs.”

Dr. Crowdis added, “What these sailors have done on their own has been such a heart-warming thing. As an animal lover, it is so comforting to know that everyone cares about the animals in addition to the human lives rescued from the storm. I’m very pleased with these guys for taking the initiative to construct this kennel.”

Graves, Hanley and other members of their division have consistently bathed, fed, walked and given special attention to every dog, every day.

“We play with them,” said Hanley. “We take them out of their kennels to give them attention every day. And we’ll continue to do that for as long as our ship’s mission keeps us here.”

September 11th, the Agricultural Center at Louisiana State University donated supplies to “Camp Milo & Otis” in support of Tortuga’s efforts to help the animal victims.

”We got medical supplies, bowls, food, cages, leashes, collars, toys, cat litter and cleaning supplies from these people yesterday,” said Graves. “It’s nice to know that so many people out there have heard about what our ship is doing, and responded by donating so much to support us the best they can.”

A photo gallery of unclaimed pets is on the USS Tortuga’s web site.

As part of disaster plans, the Department of Homeland Security has also deployed Veterinary Medical Assistance Teams to provide medical care to pets and livestock, as well as provide any needed veterinary medical care for search and rescue dogs.

There are over 3,850 animals being sheltered around the state. If someone is looking for a pet they should contact their nearest Humane Society or go online to http://www.petfinder.org// . More information is also available at http://www.vetmed.lsu.edu//.

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Two slain in knife attack at Swedish IKEA furniture retailer

Tuesday, August 11, 2015

Two people were killed yesterday afternoon and another seriously injured in Västerås, Sweden. The injured man is considered a suspect in the knife attack and was arrested in hospital. Another man was arrested at the scene, which was an IKEA furniture retailer. According to police, the two fatalities do not have any obvious connection to the suspects, but did know each other. The motive is, thus far, unknown.

Police were called to the scene at 13:00 local time and found three stab victims. Initially, all three were considered victims, but the status of one has been changed to suspect. The other two, a man and a woman, subsequently died from their wounds. Police have said CCTV is helping in the investigation. Local newspaper Vestmanlands Läns Tidning (VLT) has reportedly posted footage of one of the suspects being tackled by police.

VLT has further claimed to have identified the two victims as a mother and son, aged 55 and 28 respectively. According to the paper, the victims were not local residents, but did have a connection with Västerås, where they were vacationing at the time of the attack, which a police spokesperson has called “an act of madness”((sv))Swedish language: En galen händelse.

“This is the worst working day of my life”((sv))Swedish language: Det är den värsta arbetsdagen i mitt liv, said Mattias Johansson, the store manager of IKEA in Västerås, to Sveriges Television. IKEA spokesperson Anna Pilkrona-Godden told BBC News, “Our thoughts are with those affected,” and said the store is closed for the time being.

Västerås is in central Sweden, approximately 115 km (70 miles) west from the capital Stockholm. The population is roughly 110 thousand.

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Scientists report chemotherapy cocktail may cause adult women to grow new egg cells

Wednesday, December 7, 2016

Chemotherapy is usually associated with a collection of side effects ranging from digestive problems to hair loss, but a study published this week in Human Reproduction demonstrated that female cancer patients may find they have something in common with much younger women in one specific area — their ovaries.

Scientists from the University of Edinburgh examined donated ovarian tissue from fourteen female cancer patients, most of whom had Hodgkin lymphoma, and compared it to tissue from healthy women. They found the samples from women who had been treated with a specific chemotherapeutic regimen known as ABVD not only contained greater numbers of dormant ova — egg cells — than those from women treated with harsher regimens but also more than samples from healthy women. ABVD is named for combining several drugs known as adriamycin, bleomycin, vinblastine, and dacarbazine.

These reproductive cells were not merely more plentiful in ABVD patients. They also appeared immature, “new” in the words of lead researcher Evelyn Telfer. This challenges the conventional belief that girls are born with all the ova they will ever have and the numbers can only go down as the cells are either used up by the reproductive cycle or succumb to damage or natural aging. However, further research is needed to confirm this. The study covered relatively few patients by scientific standards, and David Albertini of the Center for Human Reproduction in New York has suggested the cells may not actually be freshly grown. Instead, they may have always been there and were merely rendered more detectable by ABVD treatment.

The ability to grow new egg cells may have significant implications for women in Western societies, many of whom postpone childbearing to establish careers, sometimes into their late thirties or forties. However, Telfer warns against making use of these findings too soon: “There’s so much we don’t know about the ovary. We have to be very cautious about jumping to clinical applications.”

The experiments had been discussed earlier this year at the annual conference of the European Society of Human Reproduction and Embryology.

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